Personator increases response rates and profit from direct mail by (1) splitting Full or Inverse name fields into Prefix, FN, MN, LN, and Suffix/Title, (2) adding correct prefix (genderizing), and (3) making perfect salutations. It also simplifies merge/sort/deduplication.

Personator splits names, genderizes, and builds salutations (like "Dear Mr. Doe"). It adds the personal touch to break through the "bulk mail" barrier in people's minds so you get higher readership, more response, and increased prof its from your mailings.

Splits name fields into components

Recognizes complex name parts like "Mr. & Mrs." or "Mc Hill" Replaces name parts into separate or combined fields

Splits FullName, InverseName, FirstName, and LastName fields

Splits double names
Regis Philbin & Kathy Lee Gifford

Pierre et Marie Curie

Edgar Bergen trustee for Mortimer Snerd

You control what connecting phrases (like trustee for) to recognize and what to do with the second name (split, move, discard, or make a second record). Recognizes names in lists with mixed formats

Personator identifies different full name types. So if some records are Full Names (John Smith) while others are Inverse (Smith John), Personator can fix 'em!

Genderize: add prefix or sex

New 7-Level Genderizing System!

Gives You Control. You can set Personator to genderize aggressively or conservatively, and you can slant the genderizing toward male or female if you know that the file has more of one than the other.

Builds Salutations

Responds correctly to all combinations of first name. Makes an acceptable letter even when data is imperfect (word processors don't).

Choice of "Formal" or "Informal" salutations.

Choice of alternative greeting for data that's incomplete (i.e. Dear Friend of the Arts, Dear Customer:)

Giving the Doctor his Due! Personator recognizes suffixes like "MD", "DMD", and "Ph.D"and gives you "Dr." as the prefix.

You Define Salutation Contingencies! What happens when an Informal Salutation can't be used because there is no First Name? Now you can specify what should happen. Householding Salutations! If your database contains a count field, you can create salutations specific to whether a record represents one or several people. Our Merge/Purge program, Match Up, can provide this count field. 

Address Splitter

Personator's  splits street addresses The standard version will split city/state/zip fields. The street splitting is the same, very powerful utility used in Match Up Merge/Purge. It splits street addresses into their components, but that's just for starters. It will also reformat and standardize -- for example, it can convert 3-line addresses into 1- or 2-liners. Plus, if you send your ZIP+4 nixies through Street Smart, it will reformat them so maybe half of them will now code. Pretty neat!

File Control Utility

Pro Series only! This is a handy subset of the Xbase commands most commonly used with mailing lists -- like Count, Extract, Search & Replace, Set Filter, etc. Each command can include FOR and/or WHILE criteria, and the interface is simple and fast -- like everything we do!